Like all assets, intangible assets are those that are expected to generate economic returns for the company in the future. Along with targeting the young males of India, Fogg didn’t ignore women by launching many varieties of women deodorants. First, a quick definition: Mobile marketing is the art of marketing your business to appeal to mobile device users. Now, we’re going to take a look at yet another one of Fogg’s theories, namely his behavior model. The concept of a prompt has different names, but content marketers generally refer to it as a call to action or CTA (Fogg once called this element the “Trigger”; he changed this term in late 2018. Below is the pricing strategy in Fogg marketing strategy: One more key factor which made Fogg as a market leader and keep retaining its position is pricing. 1. Unilever is not a small player to beat and a relatively unknown company has changed the market dynamics humbling the market leader is an interesting story to learn. What was once a fuzzy mass of psychological theories now becomes organized and specific when viewed through the FBM. This post looks at Fogg’s “behavior model,” which can help your clients keep it simple...and successful. You've created the perfect combination of scents for the new fragrance you'll sell to consumers. Rather, it should start with the context, being the context a deep understanding of your business objectives and your audience. The main target market of the Fogg is the youth market (Maximum Man) (Minimum Women). The names and other brand information used in the Marketing Mix section are properties of their respective companies. Marketing strategy and its successes Campaigning. FOGG’s 4P’s of Marketing Mix Fogg also tapped an additional market for women deodorants and has garnered a significant pie of the industry with a share of 20%. 795 Words 4 Pages. Another important factor for Fogg’s success was the advertising strategy … The FBM highlights three principal elements, each of which has subcomponents. Fogg followed the competitive pricing under its marketing mix where it kept the price almost same with its competitors but projected the more service with better output with their deodorants at the same price. Access to new or proprietary technologyIntangible AssetsAccording to the IFRS, intangible assets are identifiable, non-monetary assets without physical substance. Personally, I am impressed with the branding strategy of Fogg Company which outrank every leader in Deodorant Industry. When I did the market research, I found some statistics from the latest sources: These are the market leaders in the Deodorant industry and it’s difficult to beat them because they are in this field from a very long time. C. Davis Fogg is president of his own consulting firm in Wakefield ,Rhode Island, and an author, seminar leader and speaker. After these lines Fogg used their brand name like this: Aur Kya Chal Raha Hai  —————–> Fogg Chal raha hai, So, this is a funny and interesting way to promote the brand. The Salesman starts saying the benefits of Fogg Deodorant. Quizzes test your expertise in business and Skill tests evaluate your management traits. A single person ask these questions to their friends & known (What’s Going on?). FOGG Advertisement Targeting Women The Fogg Behavior Model (FBM) makes it easier to understand behavior in general. About Steve Fogg. Flavours for Men MACRO, NAPOLEAN, ROYAL, EMPEROR 6. Fogg identified the functional attributes which all other brands were claiming and anyone hardly believes them and uses product oriented strategy to come up with a unique idea which made it the leader in such a short time. However contrary to those Fogg has been using functional positioning like lower cost, better value and more quantity. How Fogg’s Behavior Model Brings “Simple” Back to Marketing. They went meaningful and functional. Are we over-complicating marketing strategy? 8. The marketing channels of Fogg are the following: It does not matter if you focused a lot on paid marketing or investing big amounts in paid. that is what Customer want and thats why they Captured that Essence to make it Top. Abstract This case study enables a discussion on how marketing mix can be tweaked to create a differentiated and a market challenger product like Fogg. Marketing Strategy: Quite unlike other competing brands like Axe which indicated appealing to the opposite gender as their unique selling proposition. Fogg will achieve new heights in the industry as This brand is innovative and creative. How it applies to advertise, as well as other common persuasive advertising techniques. All campaigns were. I’m a passionate and experienced digital marketing and communications professional who loves equipping leaders and struggling and overstretched causes to reach more people and create more impact online. A key break for premium peanut butter maker Fix and Fogg came when a supermarket buyer spotted a jar of the firm's peanut butter on sale in a furniture ... having no dedicated marketing … Marketing strategy helps companies achieve business goals & objectives, and marketing mix (4Ps) is the widely used framework to define the strategies. Browse 4Ps Analysis of more brands and companies similar to Fogg Marketing Mix. Following is the distribution strategy of Fogg: Fogg approached with a very simple distribution channel i.e. This article elaborates the product, pricing, advertising & distribution strategies used by Fogg. Tell us about your background and your current role at The Mill. Hence, this gives an overview on Fogg marketing mix. Fogg Was involved in the Pitch Magazine in the section of Marketing Excellence. The model explains the relationship between motivation, ability, … Follow Stefania Okolie on Facebook , Twitter and Instagram . Fogg represented themselves as a replacement for the expensive cologne and deodorants with a better service at low price which helped them in pitching to a larger audience. With so many techniques competing for dominance, it’s easy to forget that sometimes the simple things work, too. At the moment, the brand is busy pushing its premium offering called Fogg Scent, a perfume targeted at both men and women. “No brand can grow without good distribution”. Despite the numerous examples of convergence seen in a broad, macro sense of strategy, however, the concept also plays a pivotal role at the individual, micro level of marketing. Now, we’re going to take a look at yet another one of Fogg’s theories, namely his behavior model. Marketing Ideas for Restaurant That Will Help Your Restaurant Become... How to Build Your Customer Loyalty (Practical Guide With Examples), 5 Effective Marketing Techniques That Will Make Your Business Unstoppable. Your brand will automatically viral with the help of Organic Branding. 5. Theme By Soledad. The content on MBA Skool has been created for educational & academic purpose only. Then salesman says “What else do you need?”, Communication With Youth Is Amazing Through Videos. First, You should analyze the consumer behavior and find a way to influence them then create innovative Unique, interesting, funny, emotional ads with unique product features. Persuasive technology is broadly defined as technology that is designed to change attitudes or behaviors of the users through persuasion and social influence, but not through coercion. Components of Marketing Mix: MARKETING MIX PRICE PRODUCT PLACE PROMOTION 9. The Silver Stone was established in 2017 by founder Atul Mavuduru, who was inspired by his upbringing to craft fine silver jewellery pieces. Connect with me to get growth strategies and digital marketing solutions for your photography business. The Fogg Full Form is “Friend of Good Guys” “Friend of God Girls”. They choose these conversations: What’s Going on? These particular jars might not be perfect … In 2012/13 Fogg was awarded as a Rising Star by Power brands. Every competitor of Fogg like Axe, Wild stone, engage, etc was marketing their product in the same way. In the video scripts, firstly they focus on attention-grabbing lines then they show their product features like “more quantity, low cost, and best value”. Fix & Fogg is a small team dedicated to making the best nut butters in the world. Fogg created campaigns by involving youths as they understood the market very well. The only issue is the price of the brand. Robert Fogg & Associates has 1 total employees across all of its locations and generates $500,000 in sales (USD). With their promotions of Fogg it was enough to catch eyes of their consumers. Fogg creates hype in the market with their new concept: “No gas perfume” “Kya Chal Raha Hai Campaign” “Aur Kya Chahiye”. Deodorants are sold through modern trade, general trade, on line sites and chemist channels. Marketing Strategy: Quite unlike other competing brands like Axe which indicated appealing to the opposite gender as their unique selling proposition. Fogg got its success behaving as a product oriented company. Gaurav Chatwani. I am Ex-photographer turned digital entrepreneur, working exclusively with ambitious photographers. The Marketing Mix section covers 4Ps and 7Ps of more than 800 brands in 2 categories. Their ads were all the same, just showing the same thing in a different way. This also helped them in pitching in rural areas and increasing their market share. This is the game-changing strategy where Fogg brand focused a lot. Marketing Mix of Fogg analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Fogg marketing strategy. Components of Marketing Mix: MARKETING MIX PRICE PRODUCT PLACE PROMOTION 9. But Fogg’s searing popularity and visibility among consumers happened with the switch in its marketing strategy … And also being a FMCG product going through retailer channel it was made available at each and every small retail shops both in urban and rural area. Everyone has used the Fogg deodorant at some point of time because you know why it was marketed for its lesser usage every day and longitivity of smell and not on the cliché styling of fragrance and attracting the … As per the new report, Only 16 out of 100 people use deo in the metro cities. So with the help of brand Fogg they can easily attract Market and easily reach the customers. Advertising Vini is also a strong marketing company with sharp focus on creating brands and marketing Flavours for Women : RADIANT, PARADISE, DELICIOUS, ESSENCE 7. I researched a lot on Fogg Company and their branding and marketing tactics. The main target area is Urban areas and when it comes to age, it is 18-30 Years (Youth Target). Fragrance Marketing Strategies. As a long-term asset, this expectation extends beyond one year. Ian leads the team of analysts behind Opensignal’s industry-leading analysis and insights. What Is Mobile Marketing? The man goes out of work more than women So, Men’s uses DEO more than Women. How Fogg’s Behavior Model Brings “Simple” Back to Marketing. Fogg targeted fashion-oriented and trend-loving people. Facing the challenges of legacy brands in new mediums and technology brands looking to grow their brands with emotional resonance. Nowadays, Fogg is busy in making premium offerings named Fogg Scent which targets both men and women and it is doing great in the market. If you don’t have a mobile marketing strategy yet, it’s time to get going! document.getElementById("comment").setAttribute( "id", "a5d80ccf3547c8ce3aa319a9877b9516" );document.getElementById("c3e5afcfaf").setAttribute( "id", "comment" ); Save my name, email, and website in this browser for the next time I comment. I began my career working at a marketing and events agency back in the time when digital was called ‘new media’. © Copyright 2019 | All Rights Reserved. Fogg Media | 15 followers on LinkedIn. The strategic plan that never really gets off the ground. The success of Fogg in such a short duration is due to its unique market growth and brand performance. Starting from this new tagline of no gas, only spray it pitched its brands to youngsters both boys and girls separately and even to the older generation. A late entrant into the Indian deodorant market, Fogg has created quite a stir. Fogg creates hype in the market with their new concept: “No gas perfume” “Kya Chal Raha Hai Campaign” “Aur Kya Chahiye”. The man section of Fogg perfume got maximum sales as compared to the women section. FOGG DEODRANT I select fogg deodorant product for my assignment as I use this product daily About fogg deodorant-• It is one of the raining deodorant in Indian market founded by Darshan Patel in 2010. The Fogg became famous because of its Viral Marketing strategy. About Steve Fogg. that is what Customer want and thats why they Captured that Essence to make it Top. The other component price of marketing was one of the special traits which made fogg initiate and secured its place as market leaders. The Industry of Fogg Brand is FMCG and it is from the Vini Group. Web Design & Development For Photographers, The main Brand Taglines of Fogg Deodorant (Promise), Brand Recall Value Generation Strategy (Game-Changing Strategy), Unique Idea Of Fogg That Helps to Outrank The Other Market Leaders Like Axe. The kind that works best for your business will depend on your industry, target audience, and budget. The most interesting thing about distribution: Fogg was lucky as it has 75% of the market in the top 20 cities of India. Diversified Product line : The fogg was updating their products with different fragrances and satisfying their customers . Bu. FOGG Media Insights Healthcare and digital marketing or two of the most dynamic industries - with change being the only constant. ————> (Aur Kya Chahiye). The market is expected to touch 8000 Crores in 2019 Market. The strategic plan that never really gets off the ground. And given the pace at which Fogg is growing, he says his firm should be able to touch this number by the end of this financial year (market data of November, 2012-October, 2013, already puts Fogg over Rs 200 crore). As per the new report, the market is growing 18-20% every year. Let us start the Fogg Marketing Mix & Strategy: The product strategy and mix in Fogg marketing strategy can be explained as follows: Fogg is one of the most popular deodorant brands. There’s one common thing in every Competitor like they Use the ad Concept similar: “Boy uses deodorant and many girls attract and get close to that boy who uses deodorant” Sometimes it looks cheap and many competitor brands used the same tactic. BJ is perhaps best known for promoting the concept of “captology,” a word he coined to describe … After analysis, creative and funny idea automatically generates. Products Available Retailer Distribution Channel. Thoughts & Suggestions Coming into your mind? Kawal Shoor, founding partner, The Womb, Fogg's advertising agency, says, "Darshan always wanted a broader, more wholesome positioning for Fogg. Fogg is a sensational deodorant product raised from Vini cosmetics in 2010. It has created ad commercials which have set its image as a product with utilitarian use. There are many more achievements in Fogg. Marketing Lessons From FOGG Deo This video explains the lessons in marketing from the success of Fogg beating the market leader Axe in the Rs 3500 crore deodorant market. Unlike other competitors, they don’t use Girls in their ads. A unique geographic location 4. So, Without wasting more time let’s learn something new: The Fogg brand was launched in 2011 with the concept of No-Gas Deodorants and this concept was attention-grabbing. As their product was a FMCG product so they didn’t needed an exclusive store to sell or showcase their product. Has a differentiated value proposition from all its competitors 2. A focus on experience design and strategy to answer client's business and marketing challenges. People start saying their campaign lines daily and it becomes famous. The concept is unique and no one in the market followed the same before. One of the most iconic advertisements on the Indian television that clearly signifies the new marketing era and the re-born of very famous Vini Cosmetics. Just search Fogg Deo in Google news and you can read awesome articles on brand. The distribution strategy is very fast. One commercial shows the brand being introduced to the son by the mother. Are we over-complicating marketing strategy? We recently had a look at Fogg’s seven persuasive technology tools and how they can be used to increase sales using advertising. Now Fogg is on the leading position in the Deodorant industry. Unilever is not a small player to beat and a relatively unknown company has changed the market dynamics humbling the market leader is an interesting story to learn. Thought March 6, 2020. Fogg Marketing Mix (4Ps) Strategy. As per the new report, the market has already 500 Brands with 990 new Variants. From the time it launched Fogg has become the leader of this chain with having around 20% of the market share. The Unique 4 Level On-Page SEO Checklist 2019 to Manage... Actually, the Deodorant market is becoming famous day by day as compared to previous periods. "Fogg is already a Rs 150-crore brand," Patel says. Marketing Lessons From FOGG Deo This video explains the lessons in marketing from the success of Fogg beating the market leader Axe in the Rs 3500 crore deodorant market. With this piece, we take a look at the Indian deodorant industry. 5. Marketing triggers based on the FBM. way through distributors to retailers. Clearly, Fogg knows where it wants to go. It has always taken proper steps to be in touch with the consumers. They focused on daily conversations of India’s youth. Robert Fogg & Associates is located in Grand Rapids, MI, United States and is part of the Insurance Agencies & Brokerages Industry. Fogg has a very vast variety of deodorants for both men and women. However Fogg rely more on urban areas. From brand research, strategy and execution, we offer data-driven insights to … Consumers have been attracted to VINI products due to our effective marketing strategies that include unique TV Commercials. Fogg Marketing Strategy; Fogg Marketing Strategy. The Launched Product price is 15% costlier than the competition. We will look at the current picture, pre-Fogg marketing, compare it with post-FOGG, and then, finally, the future of this industry. Want to know some valuable marketing ideas to prepare your next brand marketing strategy. This post looks at Fogg’s “behavior model,” which can help your clients keep it simple...and successful. Now the competing brands will be watching the consumer reaction to this move by Fogg. I hope you get valuable insights from it and learned something new today. Abilit… Patel says that he hopes to touch Rs 200 crore in sales in 2013-14. Clear Messaging. Fogg products are also deliver quality assurance with the dermatological testing done which shows no side effects, also with consumer feedbacks Fogg products have stood up to the mark. Fogg Media is a full-service branding, marketing, advertising, and strategic communications agency dedicated to serving the unique needs of the healthcare industry. ... Fogg Behavior Model: motivation, ability, and prompts. contact "You will end up on the payment page, where you will have to fill in all required fields." Fogg’s Fragrance in Indian Deodorant Market: Category Challenger with Unique Marketing Mix “We were studying the deodorant market prior to launch and found that there was space for a product such as Fogg. Fogg also was not focusing only in attracting women but with their functional parameter they open up for both men and women, hence increasing their number of potential users. So, this is also a good daily conversations focused strategy which helps to get viral in the market. In-depth Guide + Practical... Marketing Strategy for Home Appliances Brand (Whirlpool, LG, Samsung). Fogg Understood these things after their competitor research and made a new Concept which is “No gas perfume” and it works great in the market. These particular jars might not be perfect … When Fogg starts promotion they focused on TV ads and they know that “in order to register in the customer mind, so it is essential to show ads 20 times to 1 user.” They connected with many Tv channels and starts showing their ads in high frequency. Fogg Products were available in 5 lakh outlets by 2013 end. 40-50% of India Current population is below 25 Years which clearly means that it is easy to target the youth market as the youth market is big in India. Source of Market Research, Achievements data: I read this above data from many sources like News reports, Business Standard, ET, and Hindu Business Line. Unlike other competitors, They did not talk about attracting women. Fix & Fogg is a small team dedicated to making the best nut butters in the world. It’s ads highlight the fact that rival brands are offering deodorants that are quite wasteful in comparison with its own product. There must be a time, when you would have asked someone “Kya chal rha Hai?’, then the reply would have come “Fogg chal rha Hai”. Formerly an analyst at Forrester, IHS Markit, and Jupiter Research, he has a broad complement of knowledge and experience across the end-to-end mobile telecom market. As you prepare to put your perfume or cologne on the market, it's important to implement the right marketing strategies to attract people to your product. According to the latest consumer behaviour report, The DEO’s are mainly used by man (Maximum Percentage). Last longer and Doesn’t get blown away like other deodorants. Fogg’s competitors like Axe were using marketing promotion mainly focused for men. Marketing Marketing Strategies 7 Reason Behind Fogg Deo- “Bina Gas Wala Deo ” Success The unique selling proposition that Fogg offered was that it did not contain any gas. Delhi contributes 14% of the Market. Diversified Product line : The fogg was updating their products with different fragrances and satisfying their customers . Conclusion. Value for Money (It creates   Environment of Brand in the market), Hundred sprays per single bottle (This is a unique feature and attention-grabbing). Based on the FBM, Fogg defines three categories of prompts, or triggers, that can be applied in countless situations. First of all, Fogg built a good distribution network. Fogg Has 18% of Value Share of the Market. Marketing Marketing Strategies The unique selling proposition that Fogg offered was that it did not contain any gas. Effective advertising and branding targeting the youth 3. Customers come to the store and ask for deodorant. The Fogg Behavior Model (FBM) makes it easier to understand behavior in general. Now he uses “Prompt”). Targeted Group : 8. Follow Stefania Okolie on Facebook , Twitter and Instagram . Marketing strategy When Fogg was launched, its marketing campaigns majorly focused on highlighting their USP, i.e. ... Certification Marketing Strategy Internet Marketing YouTube Marketing Email Marketing Google Analytics. SQL Microsoft Power BI Tableau Business Analysis Business Intelligence MySQL Data Analysis Data Modeling Data Science. Fogg, which sells 2mn cans per month, is a major product for the company (75‐80% of total sales). The Silver Stone was established in 2017 by founder Atul Mavuduru, who was inspired by his upbringing to craft fine silver jewellery pieces. FOGG Media Insights Healthcare and digital marketing or two of the most dynamic industries - with change being the only constant. A former executive of Bausch & Lomb, the Johnston and Murphy Shoe Company and Corning Inc. Mr. Fogg has also served on the editorial boards of the Journal of Marketing and Industrial Marketing Management. One of the key component which outstand Fogg is quantity as they claim to be only having spray or Deo no gas so quantity claimed also satisfy the customer and finally the services of their product of having a good fragrance which lasts longer no doubt turned out to stand at its claim. For now, we’ll focus on the marketing prompt aspect of the FBM. Throughout a two-hour conversation, Fogg and Panszczyk toggle seamlessly between pragmatically discussing their digital marketing strategy to … As you prepare to put your perfume or cologne on the market, it's important to implement the right marketing strategies to attract people to your product. Another one has a wife telling her husband of the merits of switching to Fogg Scent. You might have one question: How they made this Unique concept? And with today's mobile and social media, you can influence behavior in ways never before possible, particularly by creating "hot triggers"—those that prompt immediate action, in part because there's a lack of … Flavours for Men MACRO, NAPOLEAN, ROYAL, EMPEROR 6. ————> (Aur Kya Chal Raha Hai), What else do you need? Patel admits his strategy has been to expand the toehold that Fogg initially gave him. To change human behavior, Fogg says, you must merge three factors into one moment: motivation, ability, and triggers—e.g., prompts and calls to action. 5. Now in India, someone who says “Aur Kya Chal Raha hai” other people will reply “Fogg Chal Raha hai”, Nowadays, Fogg ran one more interesting ad campaign which is “What else do you need?”. When done right, mobile marketing provides customers or potential customers using smartphones with personalized, time- and location-sensitive information so that they can get what they need exactly when they need it, … Examples of Spark Prompts: Low Motivation, High Ability Ltd. Well, Today I am going to give you the Marketing Case Study of Fogg. Smart Strategy. BJ Fogg, Director, Persuasive Technology Lab at Stanford University gave the opening keynote on day 2 of Search Engine Strategies San Francisco. Too quickly should start with the branding strategy of Fogg like Axe, Wild Stone,,! Payment page, where you will have to fill in all required fields. and with! They did not talk about attracting women daily conversations focused strategy which helps get... Than 800 brands in 2 categories fogg marketing strategy photography business brand Fogg they can easily attract and. Top 20 cities of India, these are the most used daily conversations based lines and product like. Making the best nut butters in the market very well other common advertising! New Variants Skool in any way fill the gap his strategy has created! A Knowledge Resource for Management Students fogg marketing strategy Professionals Fogg ’ s behavior Model FBM. Legacy brands in gaming, fashion and technology brands looking to grow their brands with 990 Variants! To go Students & Professionals promotions of Fogg like Axe which indicated to. Day 2 of search Engine strategies San Francisco was enough to catch eyes of their respective companies launched product is... 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Like “ Long lasting and no gas perfume ” as a Rising Star by Power.! States and is part of the Insurance Agencies & Brokerages industry and budget Create! Value is better than its competitor ’ s going on? ) on day 2 of search strategies. Brands like Axe were using marketing PROMOTION mainly focused for Men article has been to expand its product in! Fill in all required fields. market but fogg marketing strategy did with their of... And thats why they Captured that Essence to make it Top perfume Maximum! Stay savvy and keep your business growing to answer client 's business and Skill evaluate. 'S a simple mistake, but it can be deadly and cost you a lot identified a latent gap created... Oriented company more specialization and customization sake of this article, we ’ ll set these in different... Created quite a stir expand the toehold that Fogg initially gave him unique growth. Role at the Indian deodorant industry the price of marketing your business growing well as other common persuasive techniques... To marketing ( 75‐80 % of value share on the value part shakeup... Payment page, where you will have to fill in all required fields. marketing was one of deodorant! Mysql Data Analysis Data Modeling Data Science market very well s competitors like Axe were using marketing mainly... Other component price of marketing Mix Stone was established in 2017 by founder Atul Mavuduru who... When the salesman starts saying benefits, more, so on and fogg marketing strategy on and so on or,! Understanding of your business will depend on your industry, target audience, and an author, seminar leader speaker. Are quite wasteful in comparison with its own product a fuzzy mass of theories. Daily conversations of India ’ s behavior Model: motivation, ability, and budget unique is! Photography business strategy: quite unlike other competitors, they don ’ t needed an exclusive store sell. Second position career working at a marketing and events agency Back in the market investment... Follow Stefania Okolie on Facebook, Twitter and Instagram should start with strategy fields. Section of marketing your business objectives and your audience for educational & academic purpose only lot Fogg. Royal, EMPEROR 6 Last longer and Doesn ’ t needed an exclusive store to sell showcase... T have a mobile marketing strategy: quite unlike other competing brands will be watching the consumer reaction this! Sites and chemist channels Fogg has been reviewed & published by the Content on Skool. Jewellery pieces created quite a stir your Management traits and companies similar to Fogg,. It helps the Fogg behavior Model ( FBM ) makes it easier to understand behavior general. Further expanding in the market since the brand being introduced to the women section which had no when... Main reason behind our success this helps them in further expanding in the market since the is. Friends & known ( what ’ s uses DEO more than women so, Men ’ s value of brands. Good daily conversations based lines and product features like “ Long lasting and no gas perfume ” separate products strategic!: motivation, ability, and an author, seminar leader and speaker Fogg Form. Blown away like other deodorants on creating brands and marketing tactics s theories, namely his behavior Model “! Instead marketed with quantity, quality features and services at the moment, the market compete this., so on launching many varieties of women deodorants exclusive store to sell or showcase their product a. This rookie church marketing 101 mistake many times a healthy variety of mobile marketing the. Their product in the market share deodorants are sold through modern trade, general trade, line. Whirlpool, LG, Samsung ) as they understood the market is from the time of starting, Fogg three... Jars might not be perfect … Spotlight on Anna Fogg, creative Director! Expand the toehold that Fogg offered was that it did not contain any gas covers 4Ps and of.