However, the discussion here is somewhat limited as the issue is beyond the scope of this article. The legal and judicial system is corrupt to the core and in no state of protecting the citizens and foreign investors. Most of the governments across the world have their bordersopen for citizens of other countries. DUBLIN--(BUSINESS WIRE)--The "PESTLE Analysis of Myanmar 2017" country profile has been added to Research and Markets' offering.Myanmar economy is dominated by … In 2012 the ethnic violence erupted between Buddhists and Rohingya Muslims in which government failed miserably in protecting the rights and lives of minorities and even the Nobel Peace Laureate was silent on this issue, many Muslims were killed and so many others were made homeless. Articles & Analysis | Myanmar Tourism Master Plan expands opportunities for diversification and sustainability from The Report: Myanmar 2020 The Myanmar Tourism Master Plan 2013-20 is diversifying the sector, while also ensuring that initiatives are implemented in a way that preserves and respects the country’s culture and natural beauty. It is a relatively safe country with low crime rate. Retrieved March 23, 2016, from Travelling Myself: http://www.travelingmyself.com/2014/03/28/interesting-facts-about-myanmar-burma/, Designed by Elegant Themes | Powered by WordPress. A PESTLE analysis report is a useful document to have available when starting a business planning process. They have been bribed in the past by military to feed their own interests and hence the whole institution has lost its credibility and soundness. The banking sector varies according to the procedures they perform and are different in nature. PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. For the tourism branch, the analysis should focus on elements for which there are certain risks related to the tourism business environment. This chapter is from the Myanmar 2019 report. Social and environmental part play a significant role equally in strategic management. Tourism and Hospitality Industry 2014, CONGRESS PROCEEDINGS Trends in Tourism and Hospitality Industry 551 PESTEL ANALYSIS OF TOURISM DESTINATIONS IN THE PERSPECTIVE OF BUSINESS TOURISM (MICE) Marina Gregori ć Conference paper Abstract Purpose of this research is to apply PESTEL analysis on two different destinations (Croatia and Myanmar has emerged in recent years as a sought-after tourist destination in a region known for its tourism attractions. (n.d.). Covid-19 and Myanmar: can the fledgling insurance sector adapt to the disruption? Analysis for hotel industry is the best and modern way to find factors which affect it. Myanmar. PESTEL. We are analyzing INDIAN TOURISM INDUSTRY by utilizing PESTEL ANALYSIS.PESTEL stands for – POLITICAL. Education and health are undeveloped as major portion of budget is allocated to military and less on other social sectors. Inflation shot up as prices of commodities went up due to shortage of supplies. The Myanmar tourism industry has suffered from a big drop in tourists due to the unfolding refugee crisis in northern Rakhine. Aung San Suu Kyi says Burma faces huge social problems. Myanmar, officially the Republic of the Union of Myanmar, is a sovereign state in Southeast Asia bordered by Bangladesh, India, China, Laos and Thailand. The aim of this project is to review the existing theory in terms of high-end tourism in China, position the market characteristics, investigate existing problems in new high-end tourism and give some proposal for improvement. This decreases profitability for all the industries in the market. Disrupted by Covid-19, will South-east Asia's super apps join forces? (luxury tourism) has been well developed around the world, it is an emerging tourism industry in the Chinese market. Now when the door to development and progress has opened once again then Myanmar should try to benefit as much as possible from the situation. The government called for support from international communities as it could not handle this all by itself. This chapter contains interviews with U Aung Myo Min Din, Chairman, Myanmar Hotelier Association; and U Ohn Maung, Minister of Hotels and Tourism. It is an analysis, which concentrate on the environmental factors that influence the operational firm. The operation of the bank is obvious to be established legally which helps to avoid the deviations and any misinterpretations for the intended purp… Find our research on the Bloomberg Terminal, Dow Jones Factiva, Eikon, S&P Capital IQ, LexisNexis and more. The country is famous for ancient civilization remains and historical monuments. Myanmar was once the world’s largest rice exporter and centre for garment manufacturing but military regime and US sanctions took the status away from them. One third of Myanmar's total perimeter of around 1,200 miles forms an uninterrupted coastline along the Bay of Bengal and the Andaman Sea. Tourism in Egypt [ PESTEL - SWOT ] Patrice Ballester 1) PESTEL Policies StrengthsThe current President has taken steps to eradicate extreme Islamists and terrorists.Loan of Tutankhamun's treasures to France for an exhibition taking place in Paris from "March 23 to September 15, 2019", good publicity for the country.weaknesses Arab Spring. The protests began killing thousands of innocent people and finally another military coupe ended this regime. The currency of this state is Kyat and most of the population is Buddhist. This means that not only does it consist of accommodation services, for instance, beds and breakfasts, motels, and hotels, but also it takes account of commercial activities, for example, events, cruise lines, entertainment… (Eimer, 2012), Since 2010 Burma’s/Myanmar’s economy started opening up and with that technology transfer began, although the mobile penetration is at 4% and internet at 2% but there is hope of that number increasing to a significant something. Industrial development has huge obstacles of power shortages and lack of credit resources as a result of which industries could not flourish and take over economy as the major source of income. The political factor refers to Government policy which helps in the economy of hotel industry. These policies made country heavily agrarian and lack of completion and market failed to provide incentives to industries to develop. Asian Development Outlook 2015 Update: Enabling Women, Energizing Asia. Foreign telecom companies have been allowed to transform government’s vision of “Smart and connected Myanmar” into reality. Myanmar has emerged in recent years as a sought-after tourist destination in a region known for its tourism attractions. This chapter includes the following articles. She got freedom in 2010 and fought the presidential elections of 2016; however she lost to Htin Kyaw but she still will retain position in assembly and continue with her peace movement for which she won Nobel Prize as well. • Limited local acceptance of tourism • Lack of branding of handicraft products . All market reports are packed with hard to find information. The newfound political stability in Myanmar since the peaceful transition to democracy began two years ago has led to a boom in the country’s hotel industry, buoyed by the influx of tourists. Scope of Myanmar – PESTEL Analysis Report Therefore, it attracts new entrants that will cause congestion. means the use of the PESTEL model in analyzing the political, economic, social, technological, ecological and legal factors governing the tourism industry, adapted to the competitive environment. His rule lasted for twenty six years in which the economic conditions became worse as corruption deteriorated the roots of every establishment and food shortage hit people badly. The country started off as a democratic state but democracy was derailed in 1969 by General U Ne Win. During this time Daw Aung San Suu Kyi rose as the prominent leader but she was jailed and then later house arrested for more than 15 years. They serve rice with everything and judge health with level of fat a person has accumulated. Threats • Political constraints and lack of international acceptance of Syria as tourism destination • Risks of conflict and instability in the region • Displacement of local handicrafts by imports from China, India, and Pakistan Explore business opportunities with the analysis of leading industry, potential sector analysis and by understanding strength, weakness, opportunity, and threat of the country; Know the business environment of the country using report’s PESTLE analysis and their impact on industry. This negative current account balance indicates that Myanmar is net borrower from the whole world. The industry is also overly reliant on the government; everything from potential tax reform to travel bans can cause the industry to crumble. Myanmar PESTEL Analysis, SWOT Analysis and Risk Analysis Market Research Report Launched As per International Monetary Fund (IMF) Myanmar’s nominal gross domestic product is expected to grow at a CAGR of 14.93% from it’s 2015 level of MMK 72780.47 billion and … Report written for the Ministry of Tourism and the Myanmar Tourism Committee in 2011. Retrieved March 23, 2016, from Laurence Bradford: http://laurencebradford.com/looking-forward-technology-in-myanmar/, Eimer, D. (2012, September). So read the PESTEL analysis now. ECONOMICAL. A market intelligence report typically consists of market size, market shares, trends and forecasts, driving forces, market segmentation analysis, opportunities, and more. Technical. The hospitality business incorporates all commercial entities associated with voluntary and recreational amenities marketed and offered to consumers for their business trips, diplomatic activities, and vacation. Over the last 17 years, more than 1000 companies have seen great value in … Opportunities . SOCIAL. (2015, September). Explore other chapters from this report. Myanmar: A Political Economy Analysis Format Analysis Source. However, every bank contributes its services to the well-being of people while the national banks help in the development of Government and economic policy.The banking industries are taking measures to create the business organisms which will stay under state control. People have to carry cash along as there isn’t proper banking setup in Myanmar with few ATMs and even fewer credit cards. This article examines the politics of tourism in Myanmar where tourism has been shaped by internal and external political forces while also becoming a highly visible and contested political issue. Apart from communication means development American company Cisco has paved its way to this country, many marketing and advertising agencies have identified this region as future growth driver. While infrastructure challenges remain, and low hotel occupancy rates affect small businesses, a decline in visitors from Western countries has had the biggest impact on the industry recently. Literacy rate and ease of access to information have made people sensitive and aware about the rich heritage of their country and the danger it is in. Since the country opened its doors through political reform in 2011, many have been attracted to its diverse landscapes, rich culture and heritage. With the number of visitors from the US and Europe declining sharply over the past year, some tour companies and hoteliers have already started putting their employees on unpaid leave arrangements to cut costs. The last element to address in the PESTEL analysis of Thailand is the legal landscape of the country. Tourists can visit most of the world ifthey can afford it, and this has really provided a major boost to the tourismindustry. His rule lasted for twenty six years in which the economic conditions became worse as corruption deteriorated the roots of every establishment and food shortage hit people badly. However, damage has been limited by increased tourist numbers from elsewhere in Asia, aided by policy developments offering visas on arrival and visa-free entry to visitors from many Asian countries. PESTEL as acronym stands for political, economic, social, technological, environmental and legal factors, which influence the processes within a n organization. Environmentalists and protectionists have started raising the concerns in front of government so much so that President Thein Sein put a stop to a dam project not only this the increased economic activity has made other projects like Dawei Special Economic Zone and Letpadaung copper mine questionable. First article from this chapter and report. The economy is mainly agriculture driven. Hospitality/Tourism Industry Pestel Analysis. Signup for our newsletter and get notified when we publish new articles for free! Retrieved March 23, 2016, from Asian Development Bank: http://www.adb.org/publications/asian-development-outlook-2015-update-enabling-women-energizing-asia, Bradford, L. (2012, November). Since the country opened its doors through political reform in 2011, many have been attracted to its diverse landscapes, rich culture and heritage. (Interesting Facts about Myanmar). During this time Daw Aung San Suu Kyi rose as the prominent leader but she was jailed and then later house arrested f… Myanmar is considered to be a relatively poor country with per capita income not increasing to a great pace. If any of the industries is really too susceptible to the environmental factors then it is the hospitality industry. PESTEL analysis is the method to qualify or to analyze the assorted characteristics and traits of any industry like steel industry, power industry, etc, . Hotel Industry’s PESTEL analysis: Bottom line. Myanmar’s new government has to make sure that it takes steps and make policies that are necessary to win back everyone’s trust. The Republic of Union of Myanmar is situated in South Asia bordering India, China, Bangladesh, Thailand and Laos. Explore any of the chapters below to select an article. The overexploitation of fish stocks has contributed to a severe decline in Myanmar’s marine fish resources, reportedly by as much as 90 percent since 1979/80. (Asian Development Outlook 2015 Update: Enabling Women, Energizing Asia, 2015), The military regime oppressed people and did not give them freedom of speech not only this they also fueled ethnic violence and put a ban on teachings of other ethnic beliefs. The country started off as a democratic state but democracy was derailed in 1969 by General U Ne Win. The current account balance for Myanmar was estimated to be negative at USD 4.341 billions for the year 2016 and is expected to decline at a CAGR of 14.01% and reach USD 7.677 by 2022. These can encompass: Strategic business planning. Legal factors affecting Spain. Register now and also receive a complimentary 2-month licence to the OBG Research Terminal. Between 1990 and 2015, the forest cover has been declining at an average rate of 1.2 percent a year, totaling around 10 million hectares. The women in earlier times used to wear rings around their neck since they were born and these rings are added with the passage of time. PESTEL analysis provides great detail about operating challenges Myanmar Investments International Limited will face in prevalent macro environment other than competitive forces. Apart from it, technological and social trends too can impact it deeply. Economy can flourish when people have faith in the system that whatever belongs to them will not be taken away by force or unfair means and they will be provided help and support to grow. Tourism in Myanmar (also known as Burma) is a developing sector.Although Myanmar possesses great tourist potential and attractions in many respects, much of the industry remains to be developed. The last element to address in the PESTEL analysis of Spain is … The most pressing environmental issue with the country is deforestation and illegal logging with the international companies coming in the issue is expected to soar up even higher. Retrieved March 23, 2016, from The Teloegraph: http://www.telegraph.co.uk/news/worldnews/asia/burmamyanmar/9553065/Aung-San-Suu-Kyi-says-Burma-faces-huge-social-problems.html, Interesting Facts about Myanmar. LEGAL. Certain countries don’t even require a visa to travel to them,allowing for an even furthe… Stay updated on how some of the world’s most promising markets are being affected by the Covid-19 pandemic, and what actions governments and private businesses are taking to mitigate challenges and ensure their long-term growth story continues. The hotel industry is experiencing major competition with corporations like Airbnb, which offer a variety of rooms for cheaper than the average hotel room. (Bradford, 2012). Will RCEP help drive Asia’s Covid-19 recovery? The Caribbean will start to recover from the Covid-19 downturn in 2021 as islands continue to reopen for tourism, boosted by hopes that a vaccine will become available in H121. The protests began killing thousands of innocent people and finally another military coupe ended this regime. The Myanmar Country Environmental Analysis sets out clear recommendations and actions for sustainable and inclusive development of th… The isolation policy also hid many of their social problems like hiring underage children in military due to insufficient man power available to suppress the nation, use of children in illegal occupations. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on Reddit (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Tumblr (Opens in new window). A PESTLE analysis is an appropriate framework and activity to use in a range of business planning situations. U Ohn Maung, Minister of Hotels and Tourism: Interview, Myanmar attracts growing number of tourists, Industry shake-up: Changes to the Tourism Law will generate new opportunities, U Aung Myo Min Din, Chairman, Myanmar Hotelier Association: Interview, Chinese visitors drive growth in tourism in Myanmar and Asia-Pacific, Security and engagement key to further growth in the meetings, incentives, conferences and exhibitions industry. The relationship between politics and tourism is complex and multi-faceted, and a subject which is assuming a higher priority in the research literature. In 2015 Myanmar had floods and landslides in its peak agriculture months as a result of which crops were destroyed and economy received massive hit. This does not alter their necks’ shape but definitely lowers the shoulder bone as a result of which their necks are exceptionally longer. Looking Forward: Technology in Myanmar/Burma. The travel and tourism industry is a profitable market that yields high returns (Industry analysis of travel and tourism industry 2010). From changing weather to changing governments, all these factors can impact it deeply. The new government will take charge on 1st April but army will still exert great force on governmental affairs since it controls the defense affairs of the state. However, economic factors are divided into legal factors. Thailand has standard employment laws ensuring the rights of people at work. Sitting at the crossroads between India, China and South-east Asia, Myanmar is well positioned to capitalise on tourist flows from and through these huge markets. ECOLOGICAL. This paper examines the macro environment of the Indonesian tourism sector using methods and frameworks based on PEST analysis (Political, Economic, Social, and Technological). 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