Coca Cola Analysis | SWOT and PESTLE. When you conduct a SWOT analysis, you find out the strength of that company, the weakness of that company if there is any, you find out the opportunities for the business, and threat for the company. Despite all the success Coca Cola has a declined revenue in 2018 which shows the negative impact of dynamic external environment in those markets where it is operating. After conducting a PESTLE analysis on the soft drink company, here is a look at a comprehensive SWOT analysis of Coca Cola. Out of these two brands, Coca-Cola is dominating the market share. The global environment subjects a corporation to several pressures. Apart from the regulations from the US government, Coca-Cola has to face tax regulations, international trade laws, and fines of non-compliance, labor laws, and other laws of different countries. PESTEL analysis provides great detail about operating challenges The Coca-Cola Company will face in prevalent macro environment other than competitive forces. Coca cola with its vast global presence and unique brand identity is definitely one of the costliest brands with the highest brand equity. According to a study that the American people are emotionally connected with Coca-Cola, it means that the brand has made them feel happy. They must meet regulations, given by the government, to put products on store shelves. One of the major raw materials in the production of carbonated drinks is water. Wide variety of Coca-Cola products is sold in the restaurants, stores and vending machines over 200 countries. Coca-Cola SWOT Analysis. If you want to learn about the internal factors of the company; check out the swot analysis of Coca Cola. The assignment help is offered … It’s not just only one product. Coca Cola serves more than 200 countries and more than 1.7 billion servings a day. Here’s the pestle analysis of Coca Cola as follows; Political Factors Impacting Coca Cola The company has dominated the market share for decades. According to Forbes, there are approximately more than 86200 employees are working for Coca Cola by the end of 2020. But the healthy product criticism and the wave of a healthy diet is real and serious, the company should focus on that to address this issue. According to the annual ranking conducted by Interbrand, Coca-Cola ranks as the world’s 3rd global brand. Coca leaves and Kola nuts are the two major ingredients of Coca-Cola. The Coca Cola Company is a multinational company that is a manufacturer, retailer and marketer of nonalcoholic beverage brands. It would help the company to avoid criticism. The brand is also highly active on social and it has millions of followers on different social media platforms. 1 INTERNATIONAL BUSINESS Presented by:- Alisha Mody - 9 Jesal Vaidya - 38 Shibin Varughese - 101 Kirk Quadros - 52 Pratish Manchalwad - 60 2. The annual revenue had decreased by approximately 8.74%. The company is founded in 1892 by John Stith Pemberton, Asa Griggs Candler and headquartered in Atlanta, Georgia. On the other, Pepsi offers foods and snacks along with soft drinks and beverages. Check out his videos on YouTube at https://www.youtube.com/c/shawaa SWOT stands for strength, weakness, opportunities, and threats. Now, imagine the most efficient and advanced distribution network of the company that has been delivering its products worldwide. In 2016, Coca-Cola has bought the AdeS (Soy-based Drink Company in Latin America). After an in-depth study of the swot analysis of Coca Cola, we have realized that Coca-Cola is indeed the world’s top soft drink manufacturing company. As we know that Coca-Cola is one of the world’s soft drink manufacturers. But there are many other competitors in the soft and hot beverage industry that also pose an indirect threat to the company. In conclusion this report showed the complete overview of the coco cola company and it also evaluates the different analysis of Coca Cola Company. The company sells products of 500 different brands with a product range of 3900 beverages. According to an estimate, Coca-Cola has spent approximately more than 4.1 billion US dollars on marketing and advertisement in 2019. This acquisition has helped the brand to expand its market share and influence in the newer market. All of these policies and regulations increase the cost of the company. Coca Cola is a mogul, but falling behind serious trends. Many other critics claim that Coca-Cola uses pesticides and other dangerous chemicals to clean the water. This SWOT analysis explores Coca Cola, one of the worlds leading manufacturers of carbonated soft drinks. Packaging controversy – environmental concern for plastic waste. The ranking and multi-million dollars of brand valuation show the reason that how the brand maintained its market position for decades. Distribution of the brands drinks at different stores across the world. Many critics have claimed that the company uses scarce material and earns billions of dollars every year and pays nothing in return. Customer loyalty. Similarly, the assignment discussed below talks about the company named Coca-Cola and their marketing analysis by using PESTLE and SWOT analysis. SWOT analysis is a strategic planning tool that can be used by Coca-Cola managers to do a situational analysis of the company . Coca-Cola runs and owns many drink water brands like Kinley. It is the beverages leading brand which is not affected by political or economic changes. The cost of fuels and other transportation expenses play a very important role in impacting profitability. Info: 2679 words (11 pages) Essay Published: 6th Dec 2017 in Business. Many environmentalist NGOs and Greenpeace organizations are criticizing the brand for not using recyclable packaging bottles. Strengths in the SWOT of Coca Cola. If you continue browsing the site, you agree to the use of cookies on this website. It is true that the laws of every country varies and affects the brand image directly. There’s one criticism of using clean water, a scarce natural resource, in a great quantity for profiting purposes. It has always been challenging for the company. It’s mostly due to the covid-19 pandemic. This detailed SWOT analysis of Coca-Cola aims to provide the readers with a comprehensive insight into Coca-Cola. Coca Cola products are at the mercy of the FDA. It is an important technique to evalauate the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Coca-Cola is facing in its current business environment. Pepsi is the direct and most obvious competitor to Coca-Cola. He's been writing on various platforms since 2014. The annual net profit of the company has declined by approximately 7.55%. Here’s the swot analysis of coca cola; Strengths of Coca-Cola High Brand Value Currently, James Quincey is the CEO of this mega corporation. Creately diagrams can be exported and added to Word, PPT (powerpoint), Excel, Visio or any other document. Brand Equity – Interbrand in 2011 awarded Coca cola with the highest brand equity award. Create your own Coco Cola SWOT diagram by editing this using our online tools.--You can edit this template and create your own diagram. Read on to discover more about the world’s renowned beverage brand through this Coca Cola SWOT analysis. It is also the most widely recognized brand , with a Business Insider study revealing that a staggering 94% of the world population recognizes the red and white logo. Coca Cola has been struggling from many time and the environmental factors resulted in the global business to provide revenues and profits. It would help Coca-Cola to diversify its product portfolio and reduce the risk. John Stith Pemberton laid the foundation of the company on May 08, 1886. Today, the world market has grown highly globalized. If you want to learn about the external factors of the company, check out the pestle analysis of Coca-Cola. Today, we’ll study the pestle analysis of coca cola that macro and external factors impact the world’s top carbonated soft drink company. The analyses include SWOT and PEST analyses form the journal articles. According to the brand equity award organized by Interbrand, Coca-Cola has won the highest brand equity award in 2011. The headquarter of the brand is in Atlanta, USA. Pepsi is one of the main competitors of Coca-Cola. For example an Industry may be highly profitable with a strong growth trajectory but it won't be any good for The Coca-Cola Company if it is situated in unstable political environment.