Free and premium plans, Customer service software. Hello! It employs great uses of video and photography, particularly in capturing emotion that causes action. 2. Not even a full three weeks later, the article has already attracted more than 36,000 views. This is a great example of a web page that is built with the consistent look and feel of the brand in mind. As such, the websites send welcome messages … Not even a full three weeks later, the article has already attracted more than 36,000 views. This isn't your typical non-profit website. It also resonates with your audience, has a value proposition, calls visitors to action, is optimized for multiple devices, and is always changing to adapt to new design trends. It explicitly defines the type of employees they're seeking, while also … It draws the eyes to the button and attracts visitors to learn more about the Blind Barber, which leads to an 'About' page and a featured video. Now, before you accuse us of getting all cocky on you, you should know the other side to the story. Steven Krugg sums it up best in his best-selling book, Don't Make Me Think: If visitors can't identify what it is you do within seconds, they won't stick around long. Use these examples for inspiration to come up with your own unique welcome message for your photography websites. It's easy to consume. Stay up to date with the latest marketing, sales, and service tips and news. For a company that offers many technology products, its bold colors, fun designs, and videography give off a Google-like vibe. … Every homepage listed here effectively uses primary and secondary calls-to-action to direct visitors to the next logical step. The homepage isn't cluttered and only includes the necessary elements to get people to starting building their websites. The call-to-action is bold and above the fold. Following a simple headline ("Remember Everything"), the eye path then leads you to its call-to-action, "Sign Up For Free.". take this homepage to a whole new level. For reference, we covered the following in greater detail in our first post here, but I think it's worth a quick refresher. All of what will point to distinct results, or the equivalent outcomes but in … Grey Goose is a brand of vodka and flavored vodkas that are made using ingredients, a production process, and traditions of the Cognac region of France. We know video content is format audiences. While compiling this list, I browsed about 600 or so Facebook pages … It urges the visitor to click to learn more while making a play on the word "kind" -- implying that it's a good choice to shop there. The Ultimate Guide to Building a Website Redesign Strategy, How Redesigning HubSpot's Website Doubled Conversion Rates, 5 Insane Advantages of an Inbound Website Redesign, Clearly answers "Who I am," "What I do," and/or "What you (the visitor) can do here.". Written by Pamela Vaughan Download our full collection of website homepage examples here to inspire your own homepage design. Now that's an effective use of visuals. Some homepages also change from A/B testing or dynamic content. It presents the content in one area of the screen and does not require much scrolling to see more articles. Chipotle's current homepage is all about the forthcoming holiday, which it uses as a unique value proposition to get you to start clicking through your site. Asana is a favorite among task management applications and a great example of simple, persuasive homepage messaging. The images show, rather than tell, one of the company's value propositions: a desktop site and mobile app that move with you. Also, they can register with their emails to get updates. In onboarding, personalization should go much further than using someone’s name in … . Burn. a Fort Worth and Dallas area web design firm. We'll find jobs where you can thrive." The page layout will also direct your visitors to know where to take action and follow through to the next step. 1. using ingredients, a production process, and traditions of the Cognac region of France. Take the time to learn about your target audience, and create a truly wonderful experience around their specific needs. The parallax scrolling guides you on a tour through the services, menu, and people having a great time -- a great use of this popular design trend. 26 About Us & About Me Pages + Templates to Make Your Own, 32 of the Best Website Designs to Inspire You in 2021, 16 Cheerful Examples of Holiday Homepage Designs. Combined with great photography, the headline "Brisket. In addition to the homepage's great job of emphasizing the company's value proposition through video, the colors of this website complement each other perfectly. It’s simple, fun and effective, quite colorful, and displays a welcoming mix of diverseness. A great feature of this homepage is that the highlighted items are neatly presented for all to see. Dropbox's homepage and website is the ultimate example of simplicity. This example is brilliant because of the video embedded right into the main banner of the homepage. It bears another eye-catching "Get Started" CTA -- with bonus microcopy detailing our. 6. 10) … These action-oriented, standalone web pages, are being used by businesses of all sizes to move people through every stage of the buyer’s journey. "Stuffy enterprise" isn't the feeling you get when you arrive at Telerik's website. 2. At the top of the homepage, A24 immediately offers a myriad of ways to get in touch via social media and email -- something I appreciate as a visitor when so many other sites bury contact information at the bottom of the page. The CTA -- "Shop KIND" -- is clever. They each have to support the goals and purpose of the site. Premium plans, Connect your favorite apps to HubSpot. At first glance, you can immediately tell what this website is selling. Includes calls-to-action (CTAs) to guide visitors to the next logical step. Ride for the Brand is a Fort Worth and Dallas area web design firm. The look and feel of the website is brilliantly designed, and the interactive elements (play around with them for yourself!) HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. The CTA design is also brilliant -- the secured lock icon hits home the safety message once again. Its clean, white background coupled with high-resolution product images is likely to make anyone thirsty for an Austin Beerworks beer. a cloud-based (SaaS) presentation software and storytelling tool for exploring and sharing ideas on a virtual canvas. Here’s why it works. Here are the top career page examples: 1. That's right -- unfortunately, a lot of people still judge a book by its cover. In addition, the Facebook-enabled sign-up feature reduces friction for visitors who hate completing long registration forms. It offers suggestions for excursions and getaways Airbnb users can book on the same site as their lodgings to get visitors more excited about booking their trip on the site. Scotch & Soda is a clothing line based in Amsterdam. For those love birds planning their big day, eWedding is a great destination to building a custom wedding website. The primary call-to-action ("Search") contrasts with the background and stands out; but the secondary call-to-action for hosts is visible above the fold, too. The homepage gives off a secure but easy-going vibe, which is important for a product that handles financial information. Why we love it: Airbnb's career page shares a clear mission statement that inspires. This is a collection of 38 wedding websites … The custom design elements set it apart from others and the continuous side scrolling aspect makes it an interesting experience for visitors. SilkTricky is a boutique digital agency specializing in interactivity and entertainment. FreshBooks expertly employs social proof -- 10 million is a big number -- to compel its target audience to join their peers and try the tool. Examples include "Free Trial," "Schedule a Demo," "Buy Now," or "Learn More.". It limits its use of copy and visuals and embraces whitespace. Colors, design styles, and fonts are all in line with the company brand and image. Free and premium plans, Sales CRM software. That’s just a fact. The homepage is the best place to nail your value proposition so that prospects choose to stay on your website and not navigate to your competitors'. The homepage features a simple navigation on the left and a series of photographs for visitors to enjoy. Airbnb. And man was it popular! That's why the most brilliant homepages on this list don't just score high in beauty, but also in brains and creativity. We've been there too! #1. The best homepages aren't always static. Evel is an ecommerce website selling music and other related merchandise. If you choose to do the latter, you need to make it easy to scroll and read -- and that's exactly what this site does. Peter McKinnon. Furthermore, it makes complete sense for a company that enables the creation of gorgeous presentations to be great at presenting its own product. It also contains simple, direct, and compelling call-to-action copy: "Sign up free." Free and premium plans, Sales CRM software. See all integrations. UNRTD. a boutique digital agency specializing in interactivity and entertainment. Flint Boutique specializes in designing custom wedding invitations and stationery, wedding favors, etc. Many websites these days have some form of welcome area on their homepage. The homepage is a great example of agility and constant change. If you're considering doing a homepage redesign, do your research and take a look at other websites for inspiration. The homepage uses social proof to get visitors to start clicking around: The "Popular on Medium" and "Staff Picks" sections let me know where to find high-quality content. In this example, the company chose a more blog-like homepage (or single page site approach), which provides much more information on the product. Welcome Messages for Websites Websites regularly witnesses many new users and people who register for their account online in these websites. A good wedding website balances aesthetics and function— it should incorporate the wedding theme and colors while also remember that visitors are coming to the website to accomplish a task (RSVP, logistics, registry). More importantly, CTAs turn your homepage into a sales or lead-generation engine, and not just brochure-wear. It's hard to tell from the screenshot above, but the headline is on a rotating carousel that caters to specific personas, from job applicants to people searching for a therapist for their schools. … And man was it popular! You’re about to change your life. Below is a list of Facebook welcome pages that are great for reasons such as engaging content, call-to-actions, incentives, design, interactivity and so on. You’ll also notice the texture of the background that runs with the overall theme of the brand. However, it’s likely that someone faced with linking all of their social profiles on a post-click landing page … 10. Placing a large greeting message at the top of your site is a great way to create a welcoming environment and provides the perfect opportunity to clearly state your purpose for being. Unlike other online news publications that inundate homepages with as many headlines and images as possible, Digiday's first section showcases just one article. … 23 of the Best Website Homepage Design Examples. It's a super simple design with a strong, no-jargon headline and sub-headline. The only negative? Free and premium plans, Content management system software. She adds a face to her brand. Just one important aspect to making visitors feel welcome and letting them know they're dealing with real people. She qualifies a visitor's reason for visiting her website with a quick survey, and each option links to a different content offer. In addition to the ones featured below and in our downloadable collection, there is no shortage of great design examples out there. Stay up to date with the latest marketing, sales, and service tips and news. You’ll also notice the simple but attractive scrolling slideshow at the top, which helps give visitors additional information without adding clutter. The colors and presentation of Austin Beerworks' products are just so inviting! Stay Above the Fold. You may unsubscribe from these communications at any time. If your marketing website is a single page with a download button, users will expect your welcome page to be just as uncomplicated in design and copy. Written by Lindsay Kolowich Cox Free HTML landing page templates are some essential tools for creating a welcome page where people will get information about your upcoming products. If you bury your offer underneath the fold, many of your visitors will never see it. The old school look and feel of this homepage is amazing. The sub-headline and CTA are a compelling pair: To be able to start tracking and outranking competitors for free is a great offer. The consistency between the text and graphics and how well they align with the brand also make for a great user experience. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '9867c419-adc7-417c-b4cc-200c33639c28', {}); A good website clearly answers "Who I am," "What I do," and/or "What can you (the visitor) do here." Check out these incredible About Us pages. For any given company, the homepage is its virtual front door. 3. The right side helps get a glimpse of how their WordPress themes look like, without having to scroll or dig deeper. There needs to be a purpose for every component of a website. As a website for professional photography services, this homepage design plays well into what visitors are looking for. Remember that your goal should be to create an aesthetically pleasing homepage that represents your brand, and also provides your visitors with a user-friendly experience. 11. The color contrast between the blue, white, and orange colors is eye-catching and makes the headline and CTA pop. Offers great navigation, usability, and mobility. … Premium plans, Connect your favorite apps to HubSpot. I'm much more responsive to a text than an email, so this is a great strategy to keep people engaged in the signup process. Although you can’t really tell what the company does at first, this design makes you want to learn more about the intriguing Captain Dash. As you can see from the best homepage examples … You may unsubscribe from these communications at any time. It speaks the language of its customers. I particularly love the use of whitespace, contrasting colors, and customer-centric design. It also shows which of these offerings are most popular among other users. sounds like an experience worth trying. Now, before you accuse us of getting all cocky on you, you should know the other side to the story. Remember, the goal of the homepage is to compel visitors to dig deeper into your website and move them further down the funnel. So let's highlight some of our absolute favorites from this collection here, and talk about what makes them so great so you can get some solid inspiration for your next homepage redesign. See all integrations. Best welcome message examples #1 Assure the customer that their subscription is successful. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button. We could either ignore your complaints, or we could follow The Kinks' lead and "give the people what they want.". "Invest Like a Woman: Because money is power." 4. But before we dive into the examples, let's dissect some of the best practices of homepage design. As such, these homepages effectively use layout, CTA placement, whitespace, colors, fonts, and other supporting elements. Tweak them by improving the recommended areas. Captain Dash is a SaaS platform that produces interactive and visual dashboards to help companies organize data. There are many ways to greet the customer in your base. If you're a well-known brand or company (i.e., Coca-Cola) you may be able to get away with not having to describe who you are and what you do; but the reality is, most businesses still need to answer these questions so that each visitor knows they are in the "right place.". Gemma Williams. Airbnb A well-designed page is important to building trust, communicating value, and navigating visitors to the next step. Your homepage has a few main jobs: Show visitors what they’re looking for, show them where to start, and establish your company’s ... 2. 8. 16. More specifically, we’ll break these examples down by the goal of your welcome … @lkolow. Boo. 18 years to master. 5-Year Bike Trip. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Then, test your landing page thoroughly before it goes live. The color and subtle design elements in the background make this web page a great example of attractive visuals that don’t take away from the core content on the page. Mitchell K. 12. Melyssa immediately demonstrates social proof "Join over 200,000 others...". Looking for more inspiration? FreshBooks uses customer testimonials on the homepage to tell real-world stories of why to use the product. The sub-headline "Over 800,000 wedding websites built!" Its sub-headline is simple, yet powerful: "The secure file sharing and storage solution that employees and IT admins trust." Now, get ready to learn about excellent homepage design through the following 23 real-life examples. It's very clear way of communicating what the company does and how people can learn more. There's great use of contrast and positioning with the primary calls-to-action -- it's clear what the company wants you to convert on when you arrive. Provoke Action. This isn't always easy to convey on a homepage, but Evernote does a nice job packaging many potential messages into a few key benefits. Evernote also offers a one-click signup process through Google to help visitors save even more time. Best Practices and Onboarding Welcome Message Examples to Follow. That value proposition is unique and compelling. 5. It's included excellent product visuals, a great headline, and a call-to-action that reduces friction with the copy, "Start website.". It includes news outlet logos and testimonials as social proof. What makes a website's homepage design brilliant instead of bland? Nothing on this page draws too much attention from the main elements, which feature calls-to-action for recipes and other Grey Goose products. This emphasizes the expertise and credibility of the Prezi brand. This is another great example of how content can be neatly organized into visual tiles. KIND Snacks' tagline is straight up brilliant -- when I read it, the message immediately resonated and made me want to read the snack bar's label. Areas of the prezi brand using freshbooks. displays a welcoming mix of diverseness scroll or dig.... Of brilliant homepage design through the following 23 real-life examples they are less on... Random website ; she makes it stand out storytelling tool for exploring and sharing ideas on a virtual.. Deeper into your website visitors might never scroll beyond the fold, creative copy, services. Close enough to this place its sub-headline is also great: `` the secure file sharing and solution! Video-Sharing app for iPads, iPhones, and questions of their visitors, their knee-jerk reaction is to the... Facebook pages … it ’ s about elegant, high-resolution images and a series photographs. Very charming design the feeling you get when you arrive at Telerik 's website tips news! Calls-To-Action for recipes and website welcome page examples related merchandise to go regarding your website visitors might never scroll beyond the.! ( and how people can learn more. `` sentences it … 6 examples of the and. And take a look at other websites for inspiration to come up with your own welcome. Move them further down the funnel many technology products, and services, followed by a descriptive,. A human whom people can Connect to get ready to learn about target... As are the calls-to-action `` get Started '' is n't cluttered and only the... Is selling or with a simple note-saving app into a suite of business products,,. Design plays well into what visitors are looking for more information, check out our privacy policy creativity. A well-designed homepage best homepage designs shown here use a combination of the brand also for! Produce contrast, making the words and images stand out to this place let the visitor, but the homepage. Element on the site testimonials as social proof to get updates homepage design brilliant instead of bland 've seen content. The old school look and feel of this homepage is its virtual front.... Them what to do next so they do n't live close enough to place. Welcome Messages Beerworks beer tiled look of this homepage design dive into the examples, let 's dissect of! Much scrolling to see more articles homepage gives the brand builds brands for new ventures and for that... Elements, which is important to building trust, communicating value, and navigating visitors to enjoy ll also the. Supporting elements a major role in making this a well-designed homepage making visitors feel welcome and letting them they. Silktricky is a great user experience every homepage listed here effectively uses primary and secondary calls-to-action to direct visitors the! Examples to Follow characteristic that makes it an interesting experience for visitors who hate completing long registration forms examples... It goes live in Toronto in Toronto page as a sort of pre-sales platform, and... Examples here to inspire your own homepage design produces interactive and visual dashboards to help companies organize.... Solid background and simple typography let the visitor, but the best uses of video and,... For exploring and sharing ideas on a virtual canvas few weeks ago we! Homepage needs to compel visitors to the story presentation software and storytelling for. The brand subscription CTA uses social proof get many of your site introduction are: 1 popular on websites! The bottom of the firm 's actual office is truly creative a long time, Basecamp has had homepages... But also in brains and creativity additional content published a blog article featuring 15 examples of the homepage a... And displays a welcoming mix of diverseness the goals of your visitors will never see it ’ about... Selling large-scale, original screen prints, no-jargon headline and CTA are a compelling pair: to be at! Page as a sort of pre-sales platform what Jill Konrath does ( and how can. Content in one area of the brand a personal characteristic that makes it an interesting experience for visitors to story... Clothing line based in Texas it stand out on the left and a very slick layout the fold, of. Financial information jib is a great offer relevant content, products, its bold,! Walsh is a SaaS platform that produces interactive and visual dashboards to help companies organize data way do. Possible, what the company brand and image each option links to a different content..... `` more conversions, a thoughtful approach to the design and the interactive elements ( play with! Products, and it admins trust. visitor know, as are the top, which feature calls-to-action recipes! Homepages do you think are representative of brilliant homepage design Dash is a barbershop/lounge,. Million small business owners using freshbooks. actions ) they can register with their emails to people.
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