While viewership was down overall, it should be noted that the share the percentage of homes tuned to the race in the average minute out of the total number of homes using televisions increased 8% from last year and 11% from 2019. And abuse and manipulation of that system. NASCAR is clearly falling behind other motorsports in a new era of television. NASCAR Home. If NASCAR wants to fix the ongoing issues with viewership, fixing their way of broadcasting commercials would go a very long way in those efforts. It took time, maybe too much time, but NASCAR is finally addressing the three biggest reasons for the decline of the sport. Which might explain why, despite the denials, the people who are descendants of Big Bill France, the man who started it all, are quietly shopping the company around and hoping to get out while the goings good. It was a radical change to a sport that didnt need radical changes. These Are The Reasons Why NASCAR Is Losing Fans, "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol, colorful beginnings to what is now a billion-dollar sporting event, 15 Abandoned And Forgotten NASCAR Race Tracks, 15 Rules Every NASCAR Employee Has To Follow, 10 NASCAR Drivers With The Most Wins (& How Much They Won), A New Toyota Celica Concept Shows What A Pure Toyota Sports Car Could Be Without BMW, A Modern Plymouth Road Runner Like This Could Shake Up Today's Pony Car Market, EXCLUSIVE: This Toyota 2000GT Rendering Brings An Icon Into Modern Day, The 5 Worst Ford Mustangs To Buy Used (Plus The 5 Best), 10 Used German Performance Cars We'd Buy Over An American Muscle Car Any Day. In 2006, for instance, more than 19 million people tuned in to watch the Daytona 500 on TV; in 2018, only a little more than nine million watched. Photo credit: Zach Catanzareti Photo on Visualhunt.com / CC BY-SA NASCAR vehicles evolved over the decades to become safer for the drivers and spectators, the result of which is that cars today are uniform, standardized vehicles with their bodies basically just shells on top of a chassis. TV ratings for the Richmond race were said to be down 12% from the same race in 2015 and 44% from 2014. . Ratings fell 19% and viewership 21% from last year, when it was the second race of the season (3.2, 5.50M). Comments Off on What Caused The Decline of NASCAR? NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. A lot of people said they were done when the order from NASCAR to have at it, boys came down. In case you werent there or dont remember, in 2004 NASCAR welcomed their new series sponsor, Nextel (now Sprint), with a new playoff system called the Chase. Young fans want to watch the action. Ill never forget seeing Elliott Sadlers terrifying end-over-end crash at Talladega in 2003 and seeing it again in every single ad for Talladega races for the next 3-4 years. Traveling out of town to attend a NASCAR event would sometimes require staying at a hotel in order to maximize the time and effort spent during getting there. Making matters worse, within four years, the driver with the second largest fan base finished with the most points in a season twice, only to lose the title to a points reset. And that is for the Indianapolis 500 of stock cars. I have reasons to believe that NASCAR can return to previous levels of popularitymaybe not on the verge of overtaking the NFL again, but at least back to a point where they have enough of a dedicated fanbase to be a solid performer in ratings and ticket sales. People rooted for car brands as well as drivers, and car companies believed in the whole win on Sunday, sell on Monday mantra. Photo credit: Ford Racing on VisualHunt / CC BY It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. Yes, you had to be able to prove that you knew what you were doing out there but if your car passed technical inspection and you could either qualify to race through time trials or qualifying races, you were in. NASCAR star Bubba Wallace reacted to a chart on Twitter that showed last weekend's NASCAR race at Foxwoods Resort Casino as the top-watched sporting event of the weekend. A fan of cars and bikes, and most anything with an engine, he divides his time between work and family. The . Dale Earnhardt Jr. retired at the end of the 2017 season. NASCAR TV ratings were once the darlings of the sport. They are included along with social media engagement, streaming, and the like. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. As one of motorsport's most popular race series, NASCAR has a long and colorful history that dates to the US prohibition erain the 1930s. The trajectory is good. For the first time in over a decade and a half, they seem to be headed in the right direction. This isnt to say that the initial Car of Tomorrow wasnt a disasterit wasbut at the time, fans were plenty vocal about safety after the loss of the sports biggest icon. Kyle Larsons win, which averaged 3.27 million including additional streaming data not tracked by Nielsen, was the seventh of the final ten Cup Series races this season to post an increase in viewership. NASCAR Las Vegas ratings hit a new low. You can contact him here or on the Sports Media Watch Twitter page. Why poll the fans if youre just going to ignore them? The future of IndyCar seems to be brighter when it comes to younger people. Then they sharply declined in Week Two. Just ten years later, there were 13 such eventsnearly half the schedule. And maybe this time, they will have learned from their mistakes. If they hadnt, youd probably be reading articles today about the decline of Coca-Cola too. Now, only the economic elite are allowed to enter the Inner Sanctum and if theres one thing NASCAR used to abhor, it was elitism of any kind. I wasnt the only one who noticedas this blog posts comments demonstrated. I have been around and covered NASCAR for over two decades. NASCAR's meteoric rise was fed by the rise of Jeff Gordon, whom many consider to be NASCAR's first superstar, and the death of legend Dale Earnhardt Sr. There's a catch, though. In todays world TV ratings arent the big deal they once were nor the only thing that matters. The. Photo credit: sarahstierch on Visualhunt.com / CC BY The XFL's ratings were disappointing in Week One. . NASCAR was plenty defiant resisting this idea at their peakbut these days, theyre not in a position to ignore displeased fans. In that race, caution flags were flown almost every ten laps for tire wear, as Jimmie Johnson limped to a victory. Its largely forgotten now, because the sports current elimination format playoff system at least had some thought put into it. The various platforms of social media have been a convenient and fast way to obtain information and entertainment on a particular sporting event. You could say it was NASCARs New Coke, except Coca-Cola was smart enough to change the formula back in response to furious customer backlash. Speaking of disrespecting your fan base, how about needlessly putting an end to a beloved 54-year tradition? When not at work, Karlo spends his time at home, with family, either being the cook or fixit guy in his house. Ricky Rudd, Ken Schrader, Geoff Bodine, Rusty Wallace and Trevor Boys were among several dozen drivers whose names soon became familiar, if not famous. I also suggested a solutionthat NASCAR emulate how baseball exploded in popularity after the opening of Camden Yards. But plate racing still sucksnot only do plates produce multi-car crashes every event, they pervert the standings because of it. Most notably, Sunday was an all-time low in viewership for the second race of a NASCAR season ever. It would have been nice to have heard more during the championship race from Earnhardt. After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. 2) When NASCAR established the franchise system in 2016, the league essentially became a closed shop. Games on TNT are also down by more. What other big American sport has ongoing action behind a commercial? Home Ratings NASCAR finale sees modest gain as season posts modest drop. The broadcasts really were over-saturated with ads enough to drive fans away. Im not sure why people would think this, although Id actually had some heated debates with Tom Bowles at the Frontstretch about it. The #48 team should have been a gold mine. The event was down 5.6% compared to last year at 4.570 million average viewers on FOX. No longer will teams win titles by dominating speedways; driver skill will be more of a factor, as it should be. Photo credit: Zach Catanzareti Photo on Best Running / CC BY And based on what we see today, NASCAR seems to be on an upward trajectory and shows no signs of slowing down. But there is a big difference between changing your own spark plugs and battling your way to the front at your local speedway in hopes of catching the attention of a NASCAR car owner and calling up that same NASCAR car owner on the phone and saying two words to him: How much?. The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. When NASCAR first started, you had a bunch of good ol boys who worked blue-collar jobs, usually in garages, and gottheir hands dirty and went racing at local speedways on the weekend and, if they were any good, developed a following. The previous two races the Daytona Roval and Homestead-Miami posted double-digit increases over the same Cup Series stops last season, but those races had the benefit of moving up from the lower-rated summer portion of the schedule. I think thats some pretty solid footing.. It's the most exciting driver line-up in Formula 1: a seven-time world champion alongside his appointed heir - albeit one who can't wait to get the . Not only in the business world, but in all sports as well. which is a 50 percent decline . Last year's 500 was still the. Ill submit that this is a reason a few fans I know stopped watching the sport. This article looks at several of the reasons why NASCAR is losing fans. People love a winner, they love to hate a winner, and they love to see a dynasty get taken down. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. The NASCAR Cup Series race at Auto Club Speedway averaged 4.315 million average viewers on FOX last weekend. These are bold changes, but this variety of tracks will test drivers and teams at every level. And while some ran their own cars, most were independent contractors who had their expenses paid by their car owner and then split the winnings (that division of money was usually 60-40) with said owner, who paid the bills. Photo credit: tequilamike on Visual hunt / CC BY OutKick reported: The NBA ratings are worse So if Im right, in a few years NASCAR may become Americas summer sport again. Formula 1 does not have a single commercial during their races on ESPN. This year's Daytona 500, for example, drew 4.8 million viewers a. On the re-debut of the XFL, the league's TV ratings down in a pretty big way, according to Sports Media Watch. The Decline of NASCAR, Non-Reason #1: The Cars Are Too Spec I'll submit that this is a reason a few fans I know stopped watching the sport. It rewards winning and risk taking, where the Chase rewarded points racing and avoiding risk. Certain segments of fans, and media, began to cry that sky was falling. Las Vegas, by contrast, moved back from the coveted week after the Daytona 500. However, the second race of the 2022 season saw a more significant drop in viewership compared to previous seasons. (Just in case you were wondering, Fox is unlikely to name a replacement for Darrell Waltrip if he is replaced, that is though we should find out more next month. It was the insistent implementation of it over loud objections of fans. It was during this timethat "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol also had modified delivery cars that were fast enough to be able to evade, outrun and escape law enforcement should they be spotted. And forget Danica the non-stop promotion and ass-kissing of all things NASCAR by the announcers seriously, compare them against broadcasters of any other big-league sport has people who were once fans changing the channel permanently. AEW Dynamite Results: Winners And Grades On March 1, 2023, Celta Vigo Star Gabri Veiga Is Alerting Wealthy Teams In The Premier League, Trade Madness: Knicks, Nets, Rangers, Islanders And Devils Spent February Making Notable Moves, Los Angeles Chargers Have Shown Keenan Allen The Money But They Wont Show Him The Door, Corner Threes Are Secret Sauce For Milwaukee Bucks Offensive Success, OKC Thunder: Upcoming Six-Game Slate Will Dictate Direction Of Season, Is Vince McMahon Secretly Booking WrestleMania 39? As a racing event that is held in various tracks around the US, there are several venues that fans can choose to go to in order to watch NASCAR live. In the early 2000s, NASCAR was soaring. In 2007, an average of 16.4 million viewers tuned in to watch The Daytona 500, but by 2014 that number had fallen by more than 50% to an average of 8.3 million viewers per race. By then, hardly anyone will have a standard TV, anyway, because every event will be streamed, and ratings wont matter. They got famous because of word-of-mouth (Hey, didja hear about that new kid blowin em away over at Hickory?), weekly newspapers like National Speed Sport News (called simply Speed Sport and whos Editors Notebook by the late Chris Economaki was a Must Read) and magazines like Stock Car Racing. In NASCARs pre-1990s heyday, when it was still very much a regional sport, manufacturer identity was a big thing. After two DNFs in the first two Chase events resulting from simple bad luck, just like that his title hopes were gone. Just because no one has been killed at the Cup level since Earnhardts death doesnt make it less so. winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Statistics for NASCAR indicate that63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. Advertising and sponsorship deals are the lifeblood of spectator sports, that is why the TV spots for the Superbowl are some of the most expensive in television. which is a 50 percent decline . So if you can say that it's you and the NFL in terms of stability of your audience. Should there be concerns with the current trend of viewership? The Patriots domination was great for the NFL. Motorsports encompass a wide variety of classes that offernumerous choices for fans ofauto racing. Nielsen slowly began to develop ways to measure who was watching what, and how. Usually, ratings tend to drop through the first couple of events due to the hype of the season. You will find all of your NASCAR ratings coverage at Sportsnaut. | IndyCar is seeing huge success as an open-wheel Motorsport, just like Formula 1. On declining ratings throughout NASCAR and other sports. NASCAR needs side-by-side commercials during green-flag racing and then full-screen commercials during yellow flags. I think that the momentum is good. It still ranked second ahead of the competing final round of the PGA Tour Arnold Palmer Invitational on NBC (2.4, 3.86M). The presidential and general elections, which need to be held no later than June 18, come at a tough time for Erdogan who has seen a decline in his ratings because of skyrocketing inflation. It may seem good on the surface, but there's more beneath that makes this concerning. The NASCAR ratings for the 2022 season are the best they have been in four years. But it was a never ending source of irritation to see five laps of racing followed by a several minute commercial break, which was then followed by another minute of a wide angle shot of the venue and This race is being brought to you by .. That's the lowest TV audience ever recorded for the. NASCAR was at Texas Motor Speedway this weekend and if I was NASCAR, I would be embarrassed. Q: You say NASCAR continues to grow and like you, . The news sort of heads downhill from there. After sweeping claims of a toxic work environment throughout 2020, the star and her show have been scrambling to make things right. Weekly races at smaller locales have come off even worse. There are not many. The declines were less pronounced with the record-low Daytona 500 excluded. This was a problem that actually needed to be addressed and wasnt. WWE Insider Says Yes, Fans might be tired of the novelty of the playoffs., selling a sport that is losing popularity and has three months of overlap with football. But theyve also improved the schedule, the broadcasts, and the method of determining a champion. For instance: The non-stop promotion of Danica Patrick, as if she was the Second Coming (she wasnt), turned off a lot of fans. ), and a race at the concrete venue of Nashville for the first time. Meanwhile, NASCAR ratings . So to the extent that you can be flat or even up a couple of points it says a lot just about fan interest in the sport.. But it's an uphill fight for us and a lot of other sports properties. Fans might be tired of the novelty of the playoffs. They hate all of the commercials. Looking back over the 2021 season to date in NASCARs top tier Cup series 12 of the 32 races had ratings that were higher over last year and had more viewers; that included a six race stretch leading up to Talladega that saw a consecutive increase in viewership each week. In that time, I witnessed the beginning of the sports slide into near-extinction. So more people are tuned into Amazon prime or Netflix I was critical of the Chase in plenty of columns, but I felt like I really got the point across with this one about it. For any fan that needs racing to be dangerous, there are still four restrictor plate races on the schedule. They wouldn't explain ratings declines from 2016 to 2017. But more importantly, the racing isnt anywhere near as exciting at the cookie cutters, as I so eloquently explained here. Standings. Home Media FOX NASCAR hits Las Vegas low. The fan backlash was loud and intense. This year's NCAA tournament ratings were down 11%. While this already marks the third time that NASCAR has seen the average viewership go down, there is one major positive to take away from it. With 38 race weekends, NASCAR doesn't take too many in-season . Related:15 Abandoned And Forgotten NASCAR Race Tracks. With his brilliant head wrench Chad Knaus on the pit box, the #48 team for years remorselessly laid the field to waste when playoff time started. So that's household using televisions. He pointed out that despite the ratings decline, NASCAR achieved a "double-digit share increase" last year. In other words, twice as many watched the title race in 2015 than this year. Most die-hard fans of NASCAR are those that have followed it the longest. In response to its rapidly growing popularity nationwide, NASCAR moved away from the Southeast fans who brought the sport to the dance, and began holding races in places like Vegas, Chicago and Los Angeles. by both sides, angered fans but they were particularly angry at NASCAR, which onceelevated Jeff Gordon to the Chase field when he hadnt qualified for it. By virtue of his fathers untimely passing, Dale Earnhardt Jr. instantly found himself with a larger fan base than any three drivers in NASCAR. More to the point: both sports need to be patient . NASCAR sits on an upward trajectory for the first time in a while. It is now an elitist sport because only those who can afford to pay to play need apply. It may seem good on the surface, but theres more beneath that makes this concerning. If any single event hastened the decline of NASCAR, it was Indy 2008. Fortunately, NASCAR is finally addressing this. The USFL also had a bigger decline from Week 1 to Week 2, dropping about 57% from 1.57 million. When you think of the venues that have showcased the most memorable events in the sports history, Daytona, Darlington, and Bristol often come to mind. I cant imagine any fan of Dale Earnhardt Sr.and there were a lot of themnot wanting to see the sport take every measure it could to keep drivers safe after Daytona 2001. NASCAR TV Ratings Below are the ratings for the NASCAR Cup Series: Date | Track | Network | Viewers | Ratings June 20, 2021 Nashville Superspeedway NBCSN Viewers: 2,600,000 Ratings: 1.46 June 13, 2021 Texas Motor Speedway FS1 Viewers: 2,735,000 Ratings: 1.64 June 6, 2021 Sonoma Raceway FS1 Viewers: 2,494,000 Ratings: 1.49 May 30, 2021 And he had a very large fan base. Okay, there are people who will argue that other things were responsible. That would have a big effect on viewership overall. Related: NASCAR power rankings during the 2023 season. As things progressed, some of those garage mechanics started to win enough money on Friday and Saturday nights and Sunday afternoons that they gave up their day jobs to become full-time racers guys like Lee Petty and his son Richard (who raced as Dick Petty, originally), David Pearson, Bobby and Donnie Allison, Buddy Baker and Benny Parsons. The season ended with two flat tires. Fox sees 12% decline over last year's ratings: Fox and FS1 for its package of 15 Monster Energy NASCAR Cup Series races this season averaged 4.9 million viewers, down 12% from 5.6 million last . The household share was up 9% compared to 2022 and represented the largest share for the second race of the season since 2017. Nepotism isnt dead in NASCAR. Related: NASCAR ratings on big rise compared to recent years in 2022. Which meant that other drivers didnt win a lot. Not all, of course, but most. Jerseyball Millvilles Mike Trout and Aaron Cox, Precision Pistol Shooting For Greatness, The Power of Fun Dave Raymond, The Original Phillie Phanatic, Being Relentless The HEADstrong Foundation, Surviving Until Tuesday Sergeant Andrew Einstein. Having followed the sport in the time frame when it began, I can offer what I believe are the real reasons for the decline of NASCAR. Compared to NASCARs 18-49 demographic, IndyCar has an average of 24%, while they are at 20.1%. The XFL also had a better Week 2 performance than the 2019 Alliance of American . It took quite a few years of longtime fans bitching about that, but NASCAR did finally move the Labor Day Southern 500 back to Darlington. That NASCAR was doomed, soon to become nothing more than a memory. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. A CBS spokesperson "declined to comment about the decision to keep LIV off of its station group.". This is all just ultimately my opinion, but its a carefully considered one. Oxford Gold . But that in itself wasnt necessarily the crime. American Hartford Gold. Removing the Toyota logo and Supra badge, one would be hard-pressed to identify, and in actuality, to associate with the caron what it is supposed to represent. In other NASCAR action, the Xfinity Series race at Las Vegas turned in a 0.7 and 1.28 million. The Xfinity Series at Indianapolis had a rating of 0.67, with 1.249 million viewers, totaling more than F1 Pocono TV Ratings July 26, 2022 You couldnt entirely blame NASCAR for no longer holding events in places like North Wilkesboro or Rockingham or even Darlington, which lost a race on the schedule for several years. UPDATE: The Daytona 500 posted only a modest decline in ratings and viewership, but that was still enough to make it one of the least-watched ever. Or Jeff Gordon, again, living in a Manhattan penthouse with his second wife, a model, instead of in North Carolina, where he lived beside a lake with his first wife, a deeply religious woman who was Born Again. The Frontstretch about it you will find all of your audience as Johnson! But its a carefully nascar ratings decline one the star and her show have around. 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